Visual hierarchy is a fundamental design principle that determines how users perceive and process information in an interface. A well-designed hierarchy naturally guides users' eyes from the most important information to less important details.
The most effective visual hierarchy techniques:
- Size contrast: Make important elements larger
- Color contrast: Use more vibrant colors in areas you want to draw attention to
- Space management: Leave more white space around important elements
- Typographic contrast: Use different font weights and sizes in headings and subheadings
For your next design, identify the top three things you want the user to see first and build your visual hierarchy accordingly.