Microcopies are small texts in the interface: button texts, form labels, error messages, confirmation notifications... These mini texts shape the user experience.
Effective microcopy principles:
- Clarity: 'Complete Payment' instead of 'Submit'
- Human-like: 'We couldn't find the page' instead of 'Error 404'
- Helpful: 'Your password must contain at least 8 characters' instead of 'Invalid password'
- Consistent with brand identity: Consistency in formal or friendly tone
- Action-oriented: Clearly tell the user what to do
Effects of microcopies:
- Up to 25% increase in form completion rates
- 30% reduction in user help requests
- 15% improvement in purchase conversions
Every word matters. Choose the right words at critical moments in the user journey.