According to Don Norman's Emotional Design theory, powerful products affect users on three levels:
Three levels of emotional design:
- Visceral (Instinctive): First visual impression and aesthetic appeal
- Bright colors, soft corners, pleasant animations
- Behavioral (Functional): Ease of use and functionality
- Fast-loading pages, clear directions, easily completed tasks
- Reflective (Contemplative): Long-term emotional connection
- Personalization, storytelling, adding value and meaning
Merely usable products are forgotten; products that form emotional connections are remembered and recommended.
Consider all three levels in your design: It should look beautiful, work well, and provide a meaningful experience.