Designing a great product is about finding the balance between functionality and aesthetics.
As Dieter Rams said: 'Good design is aesthetic, but good design is also functional.'
Key principles in the functionality-aesthetics balance:
- Form Follows Function: Design the core functions first, then add aesthetic layers
- Invisible Design: The best design is one that the user doesn't notice its presence
- Intentional Aesthetics: Every visual element should serve a purpose
- User Testing: Prioritize ease of use over beautiful appearance
- Brand Alignment: Aesthetic choices should reflect your brand identity
A product that is neither functional nor aesthetic won't be used; one that is functional but not aesthetic won't be loved; and one that is aesthetic but not functional will create disappointment.