Color choices directly affect the emotional connection users have with your product and its ease of use. Here are 7 practical applications of color theory in UI design:
7 practical applications of color theory in UI design:
- 1. 60-30-10 Rule: Create balanced compositions using 60% primary color, 30% secondary color, and 10% accent color.
- 2. Color Psychology: Blue conveys trust, green represents growth, red communicates urgency. Choose colors that match your brand's message.
- 3. Contrast Hierarchy: Use high contrast to emphasize important information, lower contrast for secondary information.
- 4. Color Accessibility: Use color combinations that meet WCAG AA standard (4.5:1 contrast ratio).
- 5. Color Consistency: Always use the same color for the same function. For example, all CTA buttons should be the same color.
- 6. Cultural Context: Remember that colors have different meanings in different cultures (white is the color of mourning in some cultures).
- 7. Color Harmony Schemes: Achieve a professional look using monochromatic, analogous, complementary, or triadic color schemes.
Color is the silent communicator in UI design.