Good UI/UX design begins with solid user research. Here are 5 essential research methods designers should use:
5 essential research methods designers should use:
- 1. User Interviews: Gain deep insights through one-on-one conversations. Ask open-ended questions and frequently use the 'why' question.
- 2. Usability Tests: Observe real users as they use your product. Discover what they struggle with most through the think-aloud technique.
- 3. Card Sorting: Ask users to organize information into logical groups. Shape your content architecture accordingly.
- 4. A/B Tests: Compare two design variations and make data-driven decisions. Test only one variable at a time.
- 5. Analytics: Analyze user behaviors with quantitative data. Heat maps, click-through rates, and conversion funnels provide valuable clues.
Research is the most frequently skipped but most valuable stage in the design process.